Flexion is a decorative font family. Designed by Hal Taylor and John Langdon and produced by Steve Jackaman and Ashley Muir. While working on the movie adaptation of “Angels and Demons,” Dan Brown approached Langdon with the idea of creating title credits based on ambigrams. The film ended up being too long, but Langdon decided to release it instead of shelving the family. Flexion is reminiscent of branding irons and could easily be used to create strongly imaginative identities.